Class Time: 8 hours

Next Cohort: Upon Funding

Annual Salary: $55,000 - $69,500

Title : Digital Case Manager

Reports To : The Digital Case Manager will report to Essential Families Chief Operating Officer

Job Overview : The Digital Case Manager provides individualized or small group assistance to [community members, or specify eligible group(s)] who need affordable home internet service, affordable internet-capable devices, and/or coaching in introductory digital skills to become effective home internet users. This assistance is provided primarily by NoW video conference platform but may also include phone call from Digital Case Manager Portal, email, text, or fax.

The Digital Case Manager’s work is part of the Essential Broadband Program and the Essential Families Digital Divide Closure Partner Program. Digital Case Manager is a full-time position.

Included Virtual Wrap Around Support Services

1. ACP Internet Access Assistance- For additional training, existing Digital Case Manager will assist our Digital Case Manager student with Affordable Connectivity Plan registration, and assist with selecting best Internet Service Provider, for the individual or family.

2. Laptop Computer- Refurbished Laptop computers to ensure everyone has an equal opportunity to reach their full potential through digital technology.

3. Computer And Internet Training- Basic computer knowledge about how computers work and how to use them. Include typing, learning keyboard commands, powering a computer on and off, knowing how to connect and disconnect the Internet to a computer. Additional training.

4. Virtual Parental Education- Offering weekly 90-minute virtual parental education by trained Virtual Parental Educators (VPE), who will support expectant mothers, parents, or guardians of children birth to nineteen (19).

5. Virtual Mental Healthcare- Providing 6 secure Virtual Mental Healthcare Sessions with licensed Therapists, Counselors, and Psychiatrists. No wait list. EAP model.

6. Every Thing- Providing local essential “basic need” resources for Families, through multiple languages, using Google model, at your fingertip!

7. Now Video Conference- Easy Video Conference Anywhere you can Trust.

8. Z Trip (transportation)- Halfway completion of Virtual Parental Education and/or Virtual Mental Healthcare, student will be eligible to receive one month, up to $50, on-demand black car and taxi service that promises to be a more reliable choice in the ride-sharing space.

9. Child Care Payment Assistant- Halfway completion of Virtual Parental Education and/or Virtual Mental Healthcare, Child Care Program will pay for 2 weeks of childcare costs.

Logistics and Warehouse * Please Select Stockers and Order Filler: $ 30,120 Packers and Packagers: $ 29,120 Shipping and Receiving Clerks: $ 34,150 Tractor-Trailer Driver: $ 48,230 First-Line Supervisor: $ 58,580 Non-Emergency Dispatchers: $ 45,860 Procurement Clerks: $ 46,780 Logisticians: $ 76,360 Buyers and Purchasing Agent: $ 65,710 Purchasing Managers: $ 120,610 Submit

Class Time: 2-Day Digital Case Manager Curriculum Training totaling 6 hours

Next Cohort: Upon Available Funding

Annual Salary: $55,000 - $69,500

Title : Digital Case Manager

Reports To : The Digital Case Manager will report to the District Digital Case Manager Director

Job Overview : The Digital Case Manager provides individualized or small group assistance to “Covered Populations” such as Aging, Incarcerated, Veterans, Disabled, Language Barrier, Racial or Ethnic Minority Group, and Rural who need laptop computers, and/or coaching in introductory digital skills, technology, and capacity needed to reap the full benefits of our digital economy, that will improve their lives.

This assistance is provided primarily by NoW video conference platform but may also include phone calls from the Digital Case Manager Portal, email, text, or fax. Special permission from the Digital Case Manager Director for In person follow ups for aging, language barriers, or Veterans, at a local community partner location (not to exceed 2 in person).

The Digital Case Manager’s work is part of the Essential Digital Opportunity Program to remedy inequities and barriers to inclusion. Essential Families Digital Case Manager is a paid 1099 contractor position.

The following documents are required and will need to be uploaded to complete your Digital Case Manager registration.

1. Valid Driver’s license in the State of Missouri or Kansas (front and back)
2. Profile Photo and Bio
3. Proof of Education (GED, Highschool diploma, Transcripts, Associates, Bachelors, Masters, PHD)
4. ACH Form
5. W-9 Form
6. Cultural Competency and Diversity Policy
7. Confidentiality and Digital Case Manager Agreement
8. Agrees to Criminal Background Check

Overview of Digital Case Manager Duties and Responsibilities (Additional Information will be provided during the 2-Day Digital Case Manager Curriculum Training)

• Attends prep meetings for the Essential Digital Opportunity Program.

• Maintain confidentiality as required by HIPPA (Health Insurance Portability and Accountability Act) and/or as other state or federal law requires.

• Agrees to use Essential Families NoW video platform to conduct Follow Up Sessions with clients.

• Agrees to follow up with 20 individuals and or households for up to 3 months.

• Develops rapport with children, individuals, parents and or guardians.

• Ensures a well-run, purposeful program responsive to participants needs.

• Establishes a professional relationship and climate of mutual trust and respect, ensuring that all services are conducted in a manner which is respectful of the beliefs, practices, history, and culture of program participants and their families.

Description

An Essential Parental Educator provides 10 sessions weekly, 90 minutes each to expectant mothers, parents, or guardians of children birth to nineteen years of age. Sessions are family-centered, and trauma-informed and are designed to build nurturing parenting skills as an alternative to abusive and neglecting parenting and child-rearing practices.

Essential Parental Educator is a paid 1099 contractor position.

Essential Parental Educator Duties and Responsibilities

• Provide Essential Families with credentials.

• Complete W-9.

• Complete True Colors Personality Assessment

• Complete ACH form.

• Complete Criminal Background Check

• Obtain liability insurance.

• Complete required 13.8 hours of online training with the Institute for the Advancement of Family Support Professionals

• Agrees to attend additional training identified by Essential Families.

• Attends Virtual Meetings and or training offered by Essential Families.

• Agrees to receive referrals from Essential Families client intake form.

• Maintain confidentiality as required by HIPPA (Health Insurance Portability and Accountability Act) and/or as other state or federal law requires.

• Agrees to use Essential Families NoW video platform to conduct Essential Parental Education sessions.

• Develops rapport with children, parents and or guardians.

• Ensures a well-run, purposeful program responsive to participants needs.

• Establishes a professional relationship and climate of mutual trust and respect, ensuring that all services are conducted in a manner which is respectful of the beliefs, practices, history, and culture of program participants and their families.

• Works with parents and guardians to develop individualized program for expectant mother and children birth to five; including learning experiences that will advance their intellectual and physical competence, improve their readiness for school, through development of language, vocabulary, and problem-solving skills.

• Assists parent/guardians to strengthen the family’s knowledge of child development, health, and nutrition topics.

• Plans and conducts (implement lesson plans) educational activities with parents or guardians based on a method of observing and recording children’s interest to identify the child’s intellectual, physical, emotional, and social needs.

• Assist expectant mothers to strengthen their knowledge of prenatal development, health, and nutrition topics. Plans and conducts lesson plans based on term of pregnancy as well as ensuring the social and emotional needs are supported.

• Works closely with Essential Families Education Coordinator, Inclusion Coordinator, Mental Health Coordinator, Early Childhood Programs, School Districts, as appropriate, for shared activities, registrations, and smooth transitions.

• Reviews families identified objectives to ensure established goals are met.

• Support the family in understanding the complete assessment cycle.

• Immediately supports safety concerns and potential hazards identified to Essential Families point of contact.

• Conducts up Essential Parental Education sessions for assigned caseload of 20 families.

• Conducts regularly scheduled 90-minute Essential Parental Education sessions, and is responsible for case management, family advocacy and education.

• Completes Session Assessment at the end of each session to ensure services are complete for payment submission.

• Provide Essential Families with a 24-hour notice via email if services between client and provider are terminated.

Included Essential Families Virtual Wrap Around Services

1. Digital Case Manager- The Essential Families Digital Case Manager program is designed to address and support the needs of “covered populations” such as veterans, people who live in rural areas, people with disabilities, people with low literacy, English learners, and racial and ethnic minorities.

Our Digital Case Managers ensure that all people and communities have the skills, technology, and capacity needed to reap the full benefits of our digital economy, to improve their lives.

The end goal of our Digital Case Manager program is to remedy inequities and barriers to inclusion.

Initially, the Digital Case Manager assist client in person, with selecting the best Internet Service Provider (ISP) for their household, and Affordable Connectivity (ACP) enrollment assistance.

The Essential Families Digital Case Manager follow up twice a month for 3 months using NoW video streaming, and other Digital Case Manager Portal communication tools.

Digital Case Manager will manage up to 20 families. 2 Hours per month, for 3 months.

2. ACP Internet Access Assistance- Digital Case Managers assist our clients with Affordable Connectivity Plan registration, and assisting with selecting best Internet Service Provider, for the individual or family.

3. New Computer- We provide new computers to ensure everyone has an equal opportunity to reach their full potential through digital technology.

4. Computer Literacy, Cybersecurity, and Internet Training- Basic computer knowledge about how computers work and how to use them. Include typing, learning keyboard commands, powering a computer on and off, knowing how to connect and disconnect the Internet to a computer.

5. EveryThing- Providing local essential resources for Families, through multiple languages, using Google model.

6. NoW Video Conference- Easy Video Conference Anywhere you can Trust.

7. Essential Telehealth- See licensed Primary Care and/or Mental Health therapists or psychologist Now! 24/7 Online Care - by Phone or Video

8. Real Time Data Reporting- Provided via measured Key Performance Indicators (KPI), enabling positive impact and program sustainability.

Class Time: 16 Weeks (4 months)

Next Cohort: Upon Available Funding

Annual Salary: $100,440 (average)

Description

In our Linux for Jobs program, we prepare you to become a Linux DevOps System Administrator who can deploy and manage enterprise level IT Infrastructure hosted on Linux Servers.

This program is designed for those looking to start an IT career and will teach you all the foundational networking, Linux and automation knowledge required to start a first job in the field.

We set the pace of our Program slower than the average IT bootcamp to allow students to develop a better understanding of these concepts and to allow them ample time to gain practical experience.

Throughout our program, students will get hands-on experience on supporting On-Prem and Virtualized environments running Red Hat Linux.

After your apprenticeship you will be able to:

• Install and configure OS and applications

• Deploy Virtual Machines

• Perform user management tasks

• Manage Web Servers

• Troubleshoot permission, performance, and networking issues

• Write bash scripts

Program Training Description

MODULE 1 - Basic Commands And History

• What is Linux?

• The Linux Kernel

• Basic Linux Command

• How to use vi

MODULE 2 - Directory Structure

• Directory Structure

• Deleting, copying, moving, and renaming files

• Find and Locate

• The Shell

• Wildcards

• Practicing Wildcards

MODULE 3 - User Management

• User Management

• chage

• su

• sudo

• User ID’

MODULE 4 - File Permissions

• File/Directory permissions and ownership

• Managing ownership – chown

• Managing permission – chmod

• Umask

• Special Permission

• Managing special permission

• ACLs

• Working with ACLs

• Manipulating Files

• I/O redirection and Pipe

• Working with I/O redirection and Pip

MODULE 5 - Process And System Management

• The Linux Boot Process

• Tour of the Linux Boot Process

• Managing process using “ps”

• Monitoring system activities using “top”

• Signals

• Priorities and Niceness

MODULE 6 - Networking

• What is a network?

• Basic types of networks

• IPv4 Networking

• NIC Naming

• Networking in RHEL8

• Managing Networking with mncli

• Networking Configuration files

• Testing Network Connections

• NETWORK SECURITY

• Firewall in RHEL8

• Firewalld Components

• Configuring firewall

• SELinux

• SELinux modes

• Secure SHell – SSH

MODULE 7 - Storage

• Disk layout and Partition

• Linux storage options

• Creating partition with fdisk

• Types of Files Systems

• Mounting File systems permanently

• Logical Volume Manager (LVM)

• Creating an LVM Logical Volume

• Resizing LVM

• Swap Partition

• tar and du

MODULE 8 - Software Management

• RedHat Package Manager (RPM)

• Understanding RPM

• Configuring Repository Access

• Managing Packages using yum

• yum groups

• Managing yum updates and yum histo

MODULE 9 - Scripting In Bash

• Bash Shell Scripting

• Shell scripting components

• Loops in shell scripts

MODULE 10 - Troubleshooting

• Performance Troubleshooting

• Memory Performance Troubleshooting

• Filesystem Troubleshooting

• Networking Troubleshooting

Included Essential Families Virtual Wrap Around Services

1. Digital Case Manager- The Essential Families Digital Case Manager program is designed to address and support the needs of “covered populations” such as veterans, people who live in rural areas, people with disabilities, people with low literacy, English learners, and racial and ethnic minorities.

Our Digital Case Managers ensure that all people and communities have the skills, technology, and capacity needed to reap the full benefits of our digital economy, to improve their lives.

The end goal of our Digital Case Manager program is to remedy inequities and barriers to inclusion.

Initially, the Digital Case Manager assist client in person, with selecting the best Internet Service Provider (ISP) for their household, and Affordable Connectivity (ACP) enrollment assistance.

The Essential Families Digital Case Manager follow up twice a month for 3 months using NoW video streaming, and other Digital Case Manager Portal communication tools.

Digital Case Manager will manage up to 20 families. 2 Hours per month, for 3 months.

2. ACP Internet Access Assistance- Digital Case Managers assist our clients with Affordable Connectivity Plan registration, and assisting with selecting best Internet Service Provider, for the individual or family.

3. New Computer- We provide new computers to ensure everyone has an equal opportunity to reach their full potential through digital technology.

4. Computer Literacy, Cybersecurity, and Internet Training- Basic computer knowledge about how computers work and how to use them. Include typing, learning keyboard commands, powering a computer on and off, knowing how to connect and disconnect the Internet to a computer.

5. EveryThing- Providing local essential resources for Families, through multiple languages, using Google model.

6. NoW Video Conference- Easy Video Conference Anywhere you can Trust.

7. Essential Telehealth- See licensed Primary Care and/or Mental Health therapists or psychologist Now! 24/7 Online Care - by Phone or Video

8. Real Time Data Reporting- Provided via measured Key Performance Indicators (KPI), enabling positive impact and program sustainability.

Class Time: 9 Months

Next Cohort: Upon Available Funding

Annual Salary: $95,000 - $210,000

Description

In our Cloud for Jobs Program, we prepare you to contribute to an Organization’s Cloud Computing efforts as an AWS DevOPs Admin/Engineer.

You will learn how to create automatable and repeatable deployments of applications, networks, and systems on the AWS platform.

After your apprenticeship you will be able to:

• Deploy a fault-tolerant and resilient web service architecture in AWS.

• Monitor availability, simulate, and test failure scenarios and recovery.

• Optimize cloud service infrastructure for cost and performance.

• Evaluate a cloud environment’s security vulnerabilities.

• Write code to automating tasks using AWS APIs and AWS Lambda.

Program Training Description

As you may already know, AWS Cloud Computing is just an abstraction or a Real Linux Operating System Muse somewhere in the world. Hence the term "Infrastructure As Code" also culled laC.

Our Linux System Administration course is specifically designed to give you the essential Linux Foundation that you must have to thrive as an AWS Cloud DevOps Infrastructure Engineer,

During the First 4 weeks of the class, we will build a solid foundation on how to navigate a Linux operating system. During the Following 12 weeks, you will learn about user administration, security, networking, processes, storage, etc.

We will train you for the job by exposing you to the scenarios you will encounter in a real work environment.

Included Essential Families Virtual Wrap Around Services

1. Digital Case Manager- The Essential Families Digital Case Manager program is designed to address and support the needs of “covered populations” such as veterans, people who live in rural areas, people with disabilities, people with low literacy, English learners, and racial and ethnic minorities.

Our Digital Case Managers ensure that all people and communities have the skills, technology, and capacity needed to reap the full benefits of our digital economy, to improve their lives.

The end goal of our Digital Case Manager program is to remedy inequities and barriers to inclusion.

Initially, the Digital Case Manager assist client in person, with selecting the best Internet Service Provider (ISP) for their household, and Affordable Connectivity (ACP) enrollment assistance.

The Essential Families Digital Case Manager follow up twice a month for 3 months using NoW video streaming, and other Digital Case Manager Portal communication tools.

Digital Case Manager will manage up to 20 families. 2 Hours per month, for 3 months.

2. ACP Internet Access Assistance- Digital Case Managers assist our clients with Affordable Connectivity Plan registration, and assist with selecting best Internet Service Provider, for the individual or family.

3. New Computer- We provide new computers to ensure everyone has an equal opportunity to reach their full potential through digital technology.

4. Computer Literacy, Cybersecurity, and Internet Training- Basic computer knowledge about how computers work and how to use them. Include typing, learning keyboard commands, powering a computer on and off, knowing how to connect and disconnect the Internet to a computer.

5. EveryThing- Providing local essential resources for Families, through multiple languages, using Google model.

6. NoW Video Conference- Easy Video Conference Anywhere you can Trust.

7. Essential Telehealth- See licensed Primary Care and/or Mental Health therapists or psychologist Now! 24/7 Online Care - by Phone or Video

8. Real Time Data Reporting- Provided via measured Key Performance Indicators (KPI), enabling positive impact and program sustainability.

Class Time: 30 days

Next Cohort: Upon Available Funding

Annual Salary: $90,000 (average)

Day 1 | Laying The Foundation For Your 6-7 Figure Course18 Modules

1. Welcome To 30 Day Course Creator Paul Xavier

2. Intro + 3 Tips For Success Case Study: 14 Day Filmmaker Course got to a 7-Figure Run Rate in just 14 days

Creators Operating System Creators Operating System for Course Creators The Evolution of a Course Creator

3. Why people buy Do-It-Yourself (DIY) courses

4. How to create your course | 6 key differentiators

5. The math equation responsible for all profitable courses Template 7-Figure Sales Funnel

6. Overview for $35-250 Courses

7. Template 7-Figure Sales Funnel

8. Overview for $250-2,000 Courses

9. What is a Minimum Viable Product Compass (MVPC)?

10. Camera Gear Recommendations Software Stack Recommendations

11. How to setup a LLC & bank account (USA-Only)

12. Setting up a Stripe account Setting up a Paypal account Market Research | Finding Untapped Course Opportunities

Day 2 | Mindset of A 7 Figure Course Creator4 Modules

1. Anthony Gallos Story + (Case Study)

2. 14 Day Filmmaker Course hits a 7-Figure run rate in just 14 days

3. What is 80/20 & How To Leverage It

4. Mindset Of A 7 Figure Course Creator

5. Time Management: How to schedule your day, week & months

Day 3 | Identifying & Mapping Out Your Course12 Modules

1. Why we sell before we build Mapping your MVPC 5 branding tips for becoming unforgettable

2. Setting up social media accounts Buying a domain & custom email

3. Setting up G-Suite (Gmail, Google Drive, Calendar)

4. Creating a Logo Creating a video logo Kajabi:

5. Account Setup Kajabi: Setup custom URL & Support email

6. Kajabi: Setup payment capability Kajabi: Setup checkout & thank you page

Day 4 | Setting Up Your Pre-Sale Course Sales Funnel6 Modules

1. How to write irresistible sales copy

2. 10 tips for creating sales pages Sales Funnel Setup: $35-250 Sales Funnel Setup: $250-2,000 $250-2,000

3. Sales Funnel: Pre-Launch Email Automation Campaign Creating graphics for your landing page

Day 5 | Writing Your Value Video3 Modules

1. Value Video vs Webinar vs Ads

2. 3 Tips For Writing Value Videos To Sell Online Courses

3. Full 1 Day Scriptwriting Program

Day 6 | How To Write Insanely Profitable Ads5 Modules

1. Facebook & Instagram Video Ad Tips

2. Our YouTube Video Ad Tips 10

3. Unique & Proven Attention Getters Database Of High-Converting Video Ads (Creative Motivation) Watch Paul & Anthony write an ad | Behind The Scenes

Day 7 | Shooting Your Value Video + Ads3 Modules

1. Tips for shooting Value Videos Tips for shooting ads

2. How to screen record your computer or Iphone (Screenflow + OBS)

Day 8 | Editing Your Value Video6 Modules

1. New to video editing?

2. Which software should you use?

3. Editing a Value Video from start to finish |

4. Behind The Scenes Editing a Ad from start to finish |

5. Behind The Scenes DaVinci Resolve professional editing workflow Adobe Premiere Pro professional editing workflow

6. Final Cut Pro professional editing workflow

Day 9 | Organic Pre-Launch3 Modules

1. How to run an organic social media pre-launch

2. How create a Pre-Launch email campaign

3. How to find, setup and run Joint Ventures (JV’s)

Day 10 | Quick-Start Facebook & Instagram Ad Campaign18 Modules

1. How Facebook & Instagram advertising works

2. Why FB & IG advertising

3. FB & IG advertising rules (MUST WATCH) FB Ad Auction EXPLAINED FB Pixel EXPLAINED WORST FB & IG advertising mistake

4. Paid Advertising Credit Card Hack |

5. Arbitrage In Advertising Universal Facebook Business Manager & Account Setup Tutorials

6. What is a Campaign vs Ad Set vs Ad Ad Account Reporting Columns Ad Account Keyboard Shortcuts Partner Integrations Kajabi Facebook bidding EXPLAINED

7. What's the difference between TOFU vs MOFU vs BOFU Facebook Audience Targeting Mastery Facebook Ad Creative Mastery

8. Setting up the $35-250 FB / IG campaign (Start to finish) Setting up the $250-2000 FB / IG campaign (Start to finish)

Day 11 | Analyzing Facebook Ad Campaigns3 Modules

1. $35-250 FB/IG Campaign Analysis

2. $250-2,000 FB/IG Campaign Analysis

3. When to turn off an ad set

Day 12 | Quick-Start YouTube Ad Campaign7 Modules

1. How YouTube Advertising works

2. What Audiences targeting is

3. What Keyword targeting is

4. What Placement targeting is Universal Google/YouTube Ad Account Setup

5. Setting up the $35-250 YouTube campaign (Start to finish)

6. Setting up the $250-2000 YouTube campaign (Start to finish)

Day 13 | Analyzing YouTube ad campaigns3 Modules

1. $35-250 YouTube Campaign analysis

2. $250-2,000 YouTube Campaign Analysis

3. When to turn off a campaign

Day 14 | Course scriptwriting system6 Modules

1. Creating a Trello Account

2. Connecting google docs to trello

3. The two types of scripting we do

4. How we script tutorials BTS: Scripting a tutorial video Action Items:

Day 15 | Shooting your course tutorials4 Modules

1. How to shoot “at your computer tutorials"

2. How to shoot “performance-based” tutorials

3. How to shoot “cooking tutorials" Action Items

Day 16 | Editing your course content6 Modules

1. How to systematize your course editing

2. How to create & use motion graphic templates [premiere pro]

3. Using transform presets [premiere pro] Motion Array

4. How to outsource editing to 14 Day Filmmakers

5. Action Items:

Day 17 |Essential Families course creation and management3 Modules

1. How to customize your course branding

2. How to upload content to Kajabi

3. How to add downloadable content to your course

Day 18 | Creating & managing your student community5 Modules

1. The purposes of a student community Public vs. Private communities

2. How to create your group

3. What are “Two-Steps?”

4. Action Items:

Day 19 | Pivoting to an evergreen course1 Module

How to transition from PRE-SALE campaign to official launch

Day 20 | Ultimate guide to sales pages & copywriting for online courses2 Modules

1. How we design our sales pages

2. How to write copy for your sales pages

Day 21 | Ultimate Email Automation Guide6 Modules

1. Intro to Email Marketing

2. Best Email Marketing Software

3. COSTLY Email Marketing Mistakes

4. 2 Pro-Tips For Email Marketing 10 AWESOME Email Topics

5. Designing HIGH-CONVERTING Email Automations

Day 22 | Review Day0 Modules

Day 23 | Feedback / Request Day0 Modules

Day 24 | How to start & grow a YouTube channel3 Modules

1. How to create engaging YouTube content

2. Tracking sales from organic

3. YouTube Hyper-organic

4. YouTube growth

Day 25 | How to build the best courses & create raving fans3 Modules

1. The never ending feedback loop

2. How to run contests

3. The importance of giveaways

Day 26 | Upsell Sequences5 Modules

1. Upsell Theory

2. How to come up with your own upsell

3. Creating an Upsell Sequence

4. Optimizing your upsell sequences

5. ACTION ITEMS

Day 27 | Strategic Partnerships & Affiliate Revenue5 Modules

1. What is a strategic partnership?

2. How to prospect for strategic partnerships

3. How to position strategic partnerships

4. How to use kit.co

5. How to optimize your kit.co performance

Day 28 | Hiring on a team3 Modules

1. Why you should hire team members

2. What to look for in team members

3. How to structure payments to team members

Day 29 | Systematizing your course business3 Modules

1. What is the goal of systematization?

2. Identifying high value and low value activities

3. Our process of systematization

Day 30 | Using Your Course Profits to Build Wealth5 Modules

Included Essential Families Virtual Wrap Around Services

1. Digital Case Manager- The Essential Families Digital Case Manager program is designed to address and support the needs of “covered populations” such as veterans, people who live in rural areas, people with disabilities, people with low literacy, English learners, and racial and ethnic minorities.

Our Digital Case Managers ensure that all people and communities have the skills, technology, and capacity needed to reap the full benefits of our digital economy, to improve their lives.

The end goal of our Digital Case Manager program is to remedy inequities and barriers to inclusion.

Initially, the Digital Case Manager assist client in person, with selecting the best Internet Service Provider (ISP) for their household, and Affordable Connectivity (ACP) enrollment assistance.

The Essential Families Digital Case Manager follow up twice a month for 3 months using NoW video streaming, and other Digital Case Manager Portal communication tools.

Digital Case Manager will manage up to 20 families. 2 Hours per month, for 3 months.

2. ACP Internet Access Assistance- Digital Case Managers assist our clients with Affordable Connectivity Plan registration, and assist with selecting best Internet Service Provider, for the individual or family.

3. New Computer- We provide new computers to ensure everyone has an equal opportunity to reach their full potential through digital technology.

4. Computer Literacy, Cybersecurity, and Internet Training- Basic computer knowledge about how computers work and how to use them. Include typing, learning keyboard commands, powering a computer on and off, knowing how to connect and disconnect the Internet to a computer.

5. EveryThing- Providing local essential resources for Families, through multiple languages, using Google model.

6. NoW Video Conference- Easy Video Conference Anywhere you can Trust.

7. Real Time Data Reporting- Provided via measured Key Performance Indicators (KPI), enabling positive impact and program sustainability.

The Meal Prep Master Course includes:

• 12 Week Guided Transformation Process with Meal Prep Menus

• A-to-Z Meal Planning Process to help you find and prepare recipes you and your family will love

• Macro Planner App - Discover Your Ideal Macros For Your Body Type

• Monthly Group Coaching with our Certified Nutritionist

• 2 Meal Prep eBooks w/ over 50 recipes

• Direct access to Nick and Sarah from Meal Prep on Fleek

Included Essential Families Virtual Wrap Around Services

1. Digital Case Manager- The Essential Families Digital Case Manager program is designed to address and support the needs of “covered populations” such as veterans, people who live in rural areas, people with disabilities, people with low literacy, English learners, and racial and ethnic minorities.

Our Digital Case Managers ensure that all people and communities have the skills, technology, and capacity needed to reap the full benefits of our digital economy, to improve their lives.

The end goal of our Digital Case Manager program is to remedy inequities and barriers to inclusion.

Initially, the Digital Case Manager assist client in person, with selecting the best Internet Service Provider (ISP) for their household, and Affordable Connectivity (ACP) enrollment assistance.

The Essential Families Digital Case Manager follow up twice a month for 3 months using NoW video streaming, and other Digital Case Manager Portal communication tools.

Digital Case Manager will manage up to 20 families. 2 Hours per month, for 3 months.

2. ACP Internet Access Assistance- Digital Case Managers assist our clients with Affordable Connectivity Plan registration, and assist with selecting best Internet Service Provider, for the individual or family.

3. New Computer- We provide new computers to ensure everyone has an equal opportunity to reach their full potential through digital technology.

4. Computer Literacy, Cybersecurity, and Internet Training- Basic computer knowledge about how computers work and how to use them. Include typing, learning keyboard commands, powering a computer on and off, knowing how to connect and disconnect the Internet to a computer.

5. EveryThing- Providing local essential resources for Families, through multiple languages, using Google model.

6. NoW Video Conference- Easy Video Conference Anywhere you can Trust.

7. Essential Telehealth- See licensed Primary Care and/or Mental Health therapists or psychologist Now! 24/7 Online Care - by Phone or Video

8. Real Time Data Reporting- Provided via measured Key Performance Indicators (KPI), enabling positive impact and program sustainability.

Description

Artificial intelligence (AI) and machine learning are revolutionizing how society operates. Some companies already make full use of AI to benefit their customers.

Amazon, for instance, uses algorithms to accurately predict what we might like to purchase. Apple has introduced smart assistant Siri to our phones, while Tesla vehicles have incorporated predictive capabilities and self-driving features.

Throughout this course, you will discover how foundational data science models are leveraged to obtain increased technological power: more computing power, more complex layers, and different sampling techniques that will refine the accuracy of predictions.

Program Training Description

Module 1: Dating with Data—Introduction to Predictive Analytics and the Evolution of ML

• Introduction to advanced data analytics, machine learning applications, and positioning in data-driven decision-making within the business world

• Types of decisions and tools—regression, classification, recommendation, and retrieval

• Connecting data, domain knowledge, business problem, and analytics

• Answering business questions—data visualization, nuances, and modalities

• Neural networks, deep learning, and reinforcement learning concepts

Module 2: Data Exploration and Pattern Detection via Partitioning—Unsupervised Big Data Algorithms

• Finding structure in data—clusters, density, and patterns

• Understanding why clustering analysis is useful

• Learning the mathematical background for distance metrics and its importance in machine learning, DBSCAN, HDBSCAN, optics, and expectation maximization

Module 3: Tackling Big Data Challenges—Data Transformation and Dimension Reduction

• Feature selection, extraction, and transformation

• Singular value decomposition (SVD),independent component analysis, and truncated SVD

• Data transformation, projection, and dimension reduction— understanding SVD

• Feature embeddings, text transformations, and topic models

• Unstructured data concepts—natural language processing fundamentals

• High-dimensional data visualization with UMAP and t-SNE

• Non-parametric data soothing—kernel density estimation

Module 4: From Training to Predictive Decisions— Supervised and Semi-Supervised Learning

• Basic notation, training and model development concepts, the theory of loss function, and learning as an optimization algorithm

• Gradient descent-bayesian networks

• Ridge and Lasso regression

• Descriptive classifiers—k-nearest neighbor and Naïve Bayes algorithm

• Binary class learning—logistic regression

• Hinge, Jacobian, Hessian, and logarithmic loss

Module 5: Evolution of Decisions through ML—Prediction with Support Vectors and Decision Trees

• Discriminative classifiers vs. descriptive classifiers

• Kernel trick and support vector machines

• Tree-based prediction algorithms

• Extracting classification and regression rules from decision trees

Module 6: The Wisdom of Crowds—Ensemble Learning

• From trees to forests—random forest theoretical approach

• Voting classifiers

• Bootstrap aggregation (bagging)

• Boosting methods

Module 7: Unlocking the Machine Black Box

• Essentials of model interpretation and the regularization concept in machine learning

• Performance evaluation metrics and cross-validation

• Generalization error—overfitting vs. underfitting

• Dealing with imbalanced data

• Anomaly detection realm

• Autoencoders—introduction to neural networks

Module 8: Applied ML—Recommendation Systems, Graph Networks, and Social Network Analysis

• Collaborative filtering

• Apriori algorithm

• Recommendation systems

• Homogenous vs. heterogeneous networks

• Graph theory—social network analysis

Included Essential Families Virtual Wrap Around Services

1. Digital Case Manager- The Essential Families Digital Case Manager program is designed to address and support the needs of “covered populations” such as veterans, people who live in rural areas, people with disabilities, people with low literacy, English learners, and racial and ethnic minorities.

Our Digital Case Managers ensure that all people and communities have the skills, technology, and capacity needed to reap the full benefits of our digital economy, to improve their lives.

The end goal of our Digital Case Manager program is to remedy inequities and barriers to inclusion.

Initially, the Digital Case Manager assist client in person, with selecting the best Internet Service Provider (ISP) for their household, and Affordable Connectivity (ACP) enrollment assistance.

The Essential Families Digital Case Manager follow up twice a month for 3 months using NoW video streaming, and other Digital Case Manager Portal communication tools.

Digital Case Manager will manage up to 20 families. 2 Hours per month, for 3 months.

2. ACP Internet Access Assistance- Digital Case Managers assist our clients with Affordable Connectivity Plan registration, and assist with selecting best Internet Service Provider, for the individual or family.

3. New Computer- We provide new computers to ensure everyone has an equal opportunity to reach their full potential through digital technology.

4. Computer Literacy, Cybersecurity, and Internet Training- Basic computer knowledge about how computers work and how to use them. Include typing, learning keyboard commands, powering a computer on and off, knowing how to connect and disconnect the Internet to a computer.

5. EveryThing- Providing local essential resources for Families, through multiple languages, using Google model.

6. NoW Video Conference- Easy Video Conference Anywhere you can Trust.

7. Essential Telehealth- See licensed Primary Care and/or Mental Health therapists or psychologist Now! 24/7 Online Care - by Phone or Video

8. Real Time Data Reporting- Provided via measured Key Performance Indicators (KPI), enabling positive impact and program sustainability.

Class Time: 8 hours

Next Cohort: Upon Funding

Annual Salary: $55,000 - $69,500

Description

The Remote Digital Marketing Professional is comprised of three (3) strong and proven Digital Marketing strategies, techniques, and product components. To provide our Remote Digital Marketing Professional Program, Essential Families partnered with Emeritus, in collaboration with Columbia Business School, Global Home Business, and 3rd Wave Marketing.

Students will learn about the key digital marketing channels and strategies available in a rapidly changing marketplace. While social networks come and go and apps gain fame and decline in popularity, you’ll learn about the frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be.

You'll learn how to think strategically so that you can identify what's right for your customer and your organization based on best practices and analytics. This program is based on Professor David Rogers' program on Digital Marketing Strategies taught to executives that come to Columbia Business School from all over the world. This program focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.

Included Virtual Wrap Around Support Services

1. ACP Internet Access Assistance- For additional training, existing Digital Case Manager will assist our Digital Case Manager student with Affordable Connectivity Plan registration, and assist with selecting best Internet Service Provider, for the individual or family.

2. Laptop Computer- Refurbished Laptop computers to ensure everyone has an equal opportunity to reach their full potential through digital technology.

3. Computer And Internet Training- Basic computer knowledge about how computers work and how to use them. Include typing, learning keyboard commands, powering a computer on and off, knowing how to connect and disconnect the Internet to a computer. Additional training.

4. Virtual Parental Education- Offering weekly 90-minute virtual parental education by trained Virtual Parental Educators (VPE), who will support expectant mothers, parents, or guardians of children birth to nineteen (19).

5. Virtual Mental Healthcare- Providing 6 secure Virtual Mental Healthcare Sessions with licensed Therapists, Counselors, and Psychiatrists. No wait list. EAP model.

6. Every Thing- Providing local essential “basic need” resources for Families, through multiple languages, using Google model, at your fingertip!

7. Now Video Conference- Easy Video Conference Anywhere you can Trust.

8. Z Trip (transportation)- Halfway completion of Virtual Parental Education and/or Virtual Mental Healthcare, student will be eligible to receive one month, up to $50, on-demand black car and taxi service that promises to be a more reliable choice in the ride-sharing space.

9. Child Care Payment Assistant- Halfway completion of Virtual Parental Education and/or Virtual Mental Healthcare, Child Care Program will pay for 2 weeks of childcare costs.

Class Time: 3 days plus 13.8 Hours instructional training

Next Cohort: Upon Funding

Annual Salary: 65,700 - $81,073

Description

A Virtual Parental Educator provides 15 sessions weekly, 90 minute each to expectant mothers, parent, or guardians of children birth to nineteen years of age. Service areas include health, nutrition, family engagement, mental wellness, and education.

Virtual Parental Educator Duties and Responsibilities

Included Virtual Wrap Around Support Services

1. ACP Internet Access Assistance- For additional training, existing Digital Case Manager will assist our Digital Case Manager student with Affordable Connectivity Plan registration, and assist with selecting best Internet Service Provider, for the individual or family.

2. Laptop Computer- Refurbished Laptop computers to ensure everyone has an equal opportunity to reach their full potential through digital technology.

3. Computer And Internet Training- Basic computer knowledge about how computers work and how to use them. Include typing, learning keyboard commands, powering a computer on and off, knowing how to connect and disconnect the Internet to a computer. Additional training.

4. Virtual Parental Education- Offering weekly 90-minute virtual parental education by trained Virtual Parental Educators (VPE), who will support expectant mothers, parents, or guardians of children birth to nineteen (19).

5. Virtual Mental Healthcare- Providing 6 secure Virtual Mental Healthcare Sessions with licensed Therapists, Counselors, and Psychiatrists. No wait list. EAP model.

6. Every Thing- Providing local essential “basic need” resources for Families, through multiple languages, using Google model, at your fingertip!

7. Now Video Conference- Easy Video Conference Anywhere you can Trust.

8. Z Trip (transportation)- Halfway completion of Virtual Parental Education and/or Virtual Mental Healthcare, student will be eligible to receive one month, up to $50, on-demand black car and taxi service that promises to be a more reliable choice in the ride-sharing space.

9. Child Care Payment Assistant- Halfway completion of Virtual Parental Education and/or Virtual Mental Healthcare, Child Care Program will pay for 2 weeks of childcare costs.

Description

CompTIA Security+ Exam Preparation, ISC2 CC Certification, and Python Programming for Beginners

RW2 Career and Technical Education (RW2)

Moodle: Course Syllabus, Assignments - https://rw2.moodlecloud.com/login
See Moodle for School Holidays.

Class Schedule

• Duration: 24 weeks

• Days: Tuesdays, Wednesdays, and Thursdays

• Time: 9:00 AM – 12:30 PM or 6:00 PM -- 9:30 PM Central/Chicago Standard Time

BE SURE TO ADJUST CLASS TIME FOR YOUR TIME ZONE.

RW2 Catalog, Handbook: https://www.rw2.education/rw2-resources/

Prerequisite: Students should be familiar with the Microsoft operating system and word processing, be able to access, search and download information from the Internet, and can use a keyboard and a mouse.

Required Resources

• Desktop or Laptop computer with at least 8GB RAM (16 GB RAM preferred)

• Internet connection, camera, and audio capabilities

• CompTIA TestOut Platform

• Online resources and practice exams

• CompTIA Security+ exam objectives and resources

• Professor Messer's CompTIA Security+ SY0-701 video course

• ISC2 CC certification study materials

Other Helpful Resources

• USB Memory Flash Drive/Thumb Drive -- 64 GB or more (student purchases)

• 64-bit dual processor and at least 2.2 GHz CPU

• Full administrator privileges with "root" access to all operating

Drop/Withdraw Period: The first two (2) weeks of the program is the drop period. Any decision to discontinue the program after week two is considered after the withdraw period and no refunds are given.

Course Description

This comprehensive program provides students with a strong foundation in information security, focusing on CompTIA Security+ exam preparation, ISC2 CC certification, and introductory Python programming. Led by an industry-experienced instructor, students will gain and reinforce knowledge and skills related to information security.

The program covers:

1. CompTIA Security+ exam preparation (13 weeks)

2. ISC2 CC certification training (2 weeks)

3. Basic Python and shell scripting fundamentals (9 weeks)

In addition to technical skills, the program emphasizes computational thinking, collaboration, social responsibility, ethical behavior, and other key soft and employability skills.

• and software

• Free disk space of at least 256 GB (512 GB preferred)

Assessment

• Weekly quizzes: 35%

• Assignments and practical exercises: 35%

• Python-based projects: 15%

• Attendance: 15%

Course Objectives

1. Critically analyze an organization’s information security practices, identify gaps through comprehensive gap analysis, and propose effective solutions.

2. Prepare for the CompTIA Security+ certification exam by covering relevant topics and exam techniques.

3. Understand ISC2 CC certification concepts.

4. Acquire a foundation in Python programming and shell scripting for security applications.

5. Collaborate with industry professionals to apply key information security concepts such as encryption, access control, and threat detection while enhancing their technical and interpersonal skills through real-world projects.

Weekly Topics and Assignments

Week 1: Introduction to CompTIA Security+

• Professor Messer's CompTIA Security+ SY0-701 video course

Weeks 2-14: CompTIA Security+ Exam Preparation

• Detailed coverage of CompTIA Security+ exam objectives

• Hands-on exercises and practice exams

Week 15: ISC2 CC Certification Training

• Overview of ISC2 CC certification concepts

• Practice questions and exam preparation strategies

Weeks 16-24: Basic Python and Shell Scripting Fundamentals

• Introduction to Python programming

• Basic syntax and data structures

• Control structures and functions

• File handling and I/O operations

• Introduction to object-oriented programming

• Basic shell scripting for security tasks

• Python for security applications

Grading Scale: A (4 pts.), B+ (3.5 pts.), B (3 pts.), C+ (2.5 pts.), C (2 pts.), D+ (1.5 pts.), D (1 pt.), F (0 pts.)

Grade Conversion

The final grades will be calculated from the percentages earned in the course, as follows:

Grade	Percentage	Credit
A	90–100%	4.0
B+	85–89%	3.5
B	80–84%	3.0
C+	75–79%	2.5
C	70–74%	2.0
D+	65–69%	1.5
D	60–64%	1.0
F	<60%< /td>	0.0

Attendance: Regular attendance and punctuality are essential life and workplace skills; therefore, students are expected to attend all sessions as scheduled whether technical or transferable/soft skills, in person and/or online. Instructors maintain daily records of attendance -- absences, tardiness, and leaving early. Students who miss excessive session time are subject to be removed from the Program.

Attendance is evaluated on a session-by-session basis. Session attendance, preparation, and participation are integral components to a student’s progress and completion. Students are strongly encouraged to attend every session and to spend an appropriate amount of time outside of class preparing. Failure to attend sessions may result in reduced comprehension, engagement, and progress, which may have an impact on a student’s overall performance and progress toward completion.

Attendance Warning: In the instance that a student is absent from all sessions for one week (all days, consecutively) within a program, the instructor or Program administration will place the student on attendance warning. The student may also be subject to being administratively dropped or withdrawn. (See RW2 catalog for more information.)

Tutoring: Tutoring sessions are available to assist students in understanding the concepts. All students may take advantage of the tutoring; while those who are struggling to complete assignments, may be required to attend. The instructor and students decide on the tutoring sessions dates.

Incomplete: An incomplete grade, or “I” grade, is a temporary grade designed for students who, because of a documented illness, necessary absence (e.g. military) or other documented circumstance beyond their control, are unable to complete their program within the start and end date of a program.

The student must meet with an instructor to prepare an Incomplete Program Contract (IPC) and make arrangements to complete the course on or before the time agreed upon or, if granted, in the appropriate subsequent Program session. The IPC is also to be reviewed by the Program administration. If the student does not complete the program work by the established deadline or a maximum of one year and meet the letter grade stipulated, the instructor will change the “I” to an “F”. (See RW2 catalog for more information.)

Educational Integrity/Honest: Every student is expected to follow the Program’s regulations and guidelines relating to academic honesty. (See RW2 Handbook and Code of Conduct.)

Educational Dishonesty includes any or all of the following as applicable:

1. Plagiarism - the intentional use of the ideas or words of someone else as the student’s own work, e.g., assignment.

2. Cheating during examinations and assessments, whether by copying from another student or by using information in the form of unauthorized aids brought to the examination or assessment is prohibited.

3. Submitting the work for any assignment that was done by another student or other person is prohibited.

4. Submitting the same work in more than one program or session to fulfill the requirements in another program or session, without prior approval of both instructors is prohibited.

5. Using a false name or signing the name of another individual without proper authorization in connection with any course work and for attendance is prohibited.

Disciplinary measures will be taken for any student suspected of educational dishonesty. At no point in this program is it acceptable for a student to submit someone else’s work as their own or use the ideas of someone else as their own. It is also unacceptable for a student to share his/her own work with another student. Any incidence of cheating will result in a grade or score equivalent to an “F” for the work.

American with Disabilities Act: In compliance with the American with Disabilities Act, RW2 makes every attempt to provide equal access for persons with disabilities. If you need accommodation due to a disability, please contact an RW2 staff member at 816-875-0111. (See RW2 catalog for more information.)

Code of Conduct: Students are expected to conduct themselves in a manner consistent with the purpose of the program. Conduct deemed unacceptable toward maintaining a proper education and training environment will subject the student to the Program’s disciplinary action. The Code of Conduct is outlined in the RW2 Handbook and Code of Conduct.

Sexual Harassment: Sexual harassment is prohibited by Federal and State law, as well as RW2’s policy. If you feel that you have been subjected to sexual harassment, please discuss this with the Program Administrator. (See RW2 Handbook and Code of Conduct.)

Grievance Procedure: When a student feels his/her rights or freedoms have been violated, he/she has the right to use the grievance procedure to seek recourse. The Resiliency at Work 2.0 grievance procedure is outlined in the catalog.

Program Closures Due to Inclement Weather: In the event of inclement weather, notices of closing, late starts, etc. will be communicated through email, text, RW2 online platform announcement, and/or through recorded messages on the Program phone line: 816-875-0111. Please note that in-person and hybrid evening sessions may still be open even if day sessions are cancelled or vice versa.

Computer and Computer Technology Usage: Any computers owned by and used in the RW2 program must be strictly in support of and for acceptable education and training purposes. It is not acceptable to use any computer at any of the RW2 program sites for purposes which violate any federal law or state law. It is not acceptable to use any computer at RW2 program sites in a manner that is harmful or harassing, including accessing sexual materials on the Internet. It is not acceptable to use any computers at RW2 program sites in a manner that disrupts network use and service. It is not acceptable to use any computers in the RW2 Program for commercial activities, such as, but not limited to, commercial solicitation of business.

Computer cameras are to be turned on during online classes, orientation, and graduation, etc. Any virtual background should not be distracting or disruptive to the education and training process including but not limited to profane, obscene or vulgar messages or images.

It is the responsibility of the computer user to comply with these and other regulations. Reported violations of these policies may result in disciplinary action and the student may be subject to forfeiture of their computer use privileges.

Cell Phones: During program sessions, pagers and cell phones should be on silent mode and put away. Students should excuse themselves from the session to make or take necessary calls.

Smoking Policy: RW2 abides by the policies of the facilities where the programming is offered. The facilities where RW2 holds programs are “SMOKE- FREE” facilities. If smoking is permitted at a program site, students will be informed by an RW2 staff member about any designated areas.

The instructor and RW2 administration reserve the right to update the syllabus to meet programmatic and session objectives at any time.

Class Time: 10 Weeks

Next Cohort: Upon Available Funding

Annual Salary: $71,695 - $100,760

Module 1 –– From Mass Marketing to Customer Networks

Pre-Work

• Pre-reads: The Network is your Customer

Framework

• From Mass Markets to Customer Networks

• Mass Market Model vs Customer Network Model

• Story #1 – Bashing your Brand (United Airlines)

• Story #2 – Loving your Brand (Coca–Cola)

• Story #3 – Driving your Business (CISCO)

• Definition of a Customer Network and who is in your customer network.

• Metcalfe’s law & Milgram’s Small world hypothesis.

• Power Laws and the 90-9-1 rule (Bell curve)

• 1-to-1 communications tools to many-to-many communication tools

• Rethinking the Marketing Funnel

Application

• Assignment: Reflect on your personal digital interactions and describe the customer network for your business

Module 2 –– The Digital Advertising Mix : Key Channels and Principles

Framework

• Digital Advertising Overview

• Email Marketing

• Search Engine Advertising

• Display Advertising

• Video Advertising

• Principles of Effective Digital Advertising: Targeting

• Principles of Effective Digital Advertising: Personalization

• Principles of Effective Digital Advertising: Optimization

Application

• Digital Marketing Simulation – You will learn the principles of online advertising through a real-world scenario in a simulated environment.

You will learn to:

1. Perform strategic keyword research

2. Build pay per click (PPC) ad campaigns

3. Understand and measure Key Performance Indicators

4. Write targeted ads

5. Optimize landing pages

6. Run an email marketing campaign

Module 3 –– Five Core Behaviors of Customers in the Digital World

Framework

• Five Core Behaviors of Customers in the Digital World

• Maslow’s Theory and customer network behaviors

• Introduction to Core Behaviors - Access, Engage, Customize, Connect and Collaborate

Module 4 –– Access Strategy

Framework

• On-Demand Services

• Mobile Wallets and Loyalty

• Location-Based Services

• Mapping Path to Purchase and Micro-moments

• Showrooming

• Omni Channel Thinking

• Wearables

• Challenges for the Access Strategy

Application

Assignment: Analyze and explain how a selected company utilizes the Access Strategy

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Module 5 –– Engage Strategy : Content Marketing, Utility, Messaging, and Brands as Publishers

Framework

• Introduction to Engage Strategy

- Offering Utility and Being Relevant

- Showing a Personal Face and Targeting Your

Audience - Linking Content to Conversions

- Who Creates the Content

- Key Issues of the Engage Strategy

Application

• Assignment: Analyze and explain how a selected company utilizes the Engage Strategy

Module 6 –– Customize Strategy : Targeting, Personalization, and Marketing to a Segment of One

Framework

• Introduction to Customize Strategy - Netflix

• Personalized E-commerce - Lancome and Warby-Parker

• Personalized Packaging - Coke

• Mix and Match Products - Starbucks and Customer Manufacturing

• Targeted Communications

• Targeting based on Customer Lifetime Value - Custora and Caesars Palace, Las Vegas

• Marketing Automation

• Are you too targeted? - The Target Story

• Key issues for the Customize strategy - The Paradox of Choice

• The Four Sharing Mindsets

• The Uncanny Valley

Application

• Assignment: Analyze and explain how a selected company utilizes the Customize Strategy.

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Module 7 –– Connect Strategy : Social Media, Communities, and the Power of Conversation

Framework

• Listen and Learn, and What to listen for

• Examples of Listening

• Social Customer Service

• Gamify your Conversations

• Provide a Forum

• Ask for Ideas

• Add a Layer of Value

• Common Metrics to Measure and Defining Your Terms

• Key Challenges for the Connect Strategy

Application

• Assignment: Analyze and explain how a selected company utilizes the Connect Strategy

Module 8 –– Collaborate Strategy: Crowdsourcing, Crowdfunding, and Open Platforms

Framework

• Introduction to Collaborate Strategy

• Contribution - Waze

• Active Contribution - CNN iReport

• Solving the Expertise Gap

• Crowdfunding

• Open Competition - Doritos and Innocentive illustrations

• Open Platforms

• Key issues for the Collaborate Strategy

- Motivations for network collaboration

- Modularity of the problem

- Skills of Participants

- The Bottom is Not Enough

Application

• Assignment: Analyze and explain how a selected company utilizes the Collaborate Strategy

Module 9 –– Lessons From Brand Failures

Framework

• Auto-pilot is for planes, not for Social Media

• Deception is easily revealed

• Employees, left to themselves, will not always act in your interest

• Bullying does not work

• You don’t own the #conversation

• Offline actions spark online world of mouth

• Thoughtful participation does work

• Reputation warfare

Module 10 –– Best Practices for Brands on Social Networks

Framework

• Organic vs Paid

• Major Social Networks – Pros and Cons

- Facebook

- Twitter

- LinkedIn

- Instagram and Pinterest

- Youtube

- Snapchat and Messengers

• Evolving Ad Products

- Display and Video Ads

- Lead Gen, App installs, Follow recommendations, Hashtags, Buy Now

- YouTube

• Targeting Options

- Re-targeting and Custom/Lookalike audiences

- Application of Facebook Targeting

• Online Influencers and Customer Decisions

Module 11 –– Making Digital Matter : Metrics, Roi, And Agile Modelling

Framework

• Swimming in Data

• Speaking Different Languages

• Barriers to Measuring ROI

• Apples and Oranges

• Which half of my digital is working?

• Model Based on Your Strategy

- The Ford Fiesta Example

- CitiBike Example

• Focus on KPIs

- Visa Example

• Question your Data

- Correlation

- Last Touch Attribution

- Test and Control

- Example of Test and Control - Buzzfeed

• 7 habits of the agile marketing modeler

Application

• Assignment: Metrics of Measurement

Module 12 –– Five-step Process Of Planning And Executing A Digital Marketing Strategy

Framework

• Five Step Process

1. Setting Objectives

2. Segmentation & Brand Positioning

3. Ideation & Concept Selection

4. Execution

5. Measurement

Module 13 –– Organizational Challenges Of Digital Marketing

Framework

• Skills and Training

• Speed and Agility

• Collaborating across Divisions

• Collaborating across Business Units

• Organizational Challenges of Digital Marketing

Module 14 –– Six Faces Of The (Near) Future Of Digital Marketing

Framework

• The Addressable Marketer

• Techno diversity

• Advertising’s Hollow Middle

• Invisible Threats

• Two Minds of Marketing

• The vanishing CMO

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Module 15 –– Global Home Marketing

Framework

Students will immediately start to use the Digital Marketing training they received from Ameritus.

• Action List

• Introduction

• Step 1 – Prepare For Action

• Discovering Your Why

• Defining Your 20 Reasons

• Developing Your 50 Names List

• Your Ideal Associate Profile

• Confirming Your Order

• Monthly SmartShip

• Your Marketing Platform

• Fast Start Marketing Program

Module16 ––3rd Wave Marketing OmniReach (Training and Automated Lead Generation)

Students will be shown how to setup AI/Machine Learning Marketing to generate leads, or to apply for Digital Marketing jobs.